L4D2 ...?

Just saw a L4D2 pre-purchase poster on steam. Here's what they've written on it:

Left 4 Dead 2
Pre-purchase now and SAVE 10%!

PLUS:
-Early access to the demo
-Exclusive in-game baseball bat
-Be ready to play L4D2 the moment it is released on Nov 17th

Just wondering... how many of you feel that this kinda "promotion is attractive"? Oh and for your information, L4D2 is priced at 49.90 before the 10% off, and 44.90 after the 10%. ... ... ... Valve ... admit it, you guys are in tight financial situations, and you guys are desperate for money in any and every possible way...